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Saturday, November 19, 2005

ISN'T THERE ANOTHER WORD FOR THIS KIND OF ARRANGEMENT?

Call 'em Match.con

Lawsuit sez online dating service set up fake dates

Match.com is being accused of sending ringers on fake dates with lonely hearts to keep them from dumping the service.

A racketeering lawsuit filed in Los Angeles Nov. 10 alleges the wildly popular online dating service secretly employs people as "date bait" to send bogus enticing E-mails and to go on as many as 100 dates a month - or three a day - to keep customers ponying up.

"Hiding behind Match.com's portrait of online success is a very big, very dirty secret," the lawsuit alleges. "Not everyone you meet and date through Match.com is just another Match.com member."

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